vivo孟买专卖店拓展管理系统V4.1 | vivo Mumbai Store Expansion Management System V4.1

一、专卖店「选址-审批」全流程标准化SOP Standard SOP for Store Location Approval

阶段 1: 拓店立项 Stage 1: New Store Initiation

责任人：孟买渠道负责人 | 工期：1天 Owner: Mumbai Channel Lead | Timeline: 1 Day

拆解目标，锁定意向合作商，明确单店销量保底。
Break down targets, shortlist partners, and confirm the minimum sales commitment.

阶段 2: 点位踏勘与数据采集 Stage 2: Site Visit & Data Capture

责任人：区域拓展经理 | 工期：3天 Owner: Regional Expansion Manager | Timeline: 3 Days

上传标准照片、录入精细化人流、竞品数据、硬件交通信息
Upload standard photos and record footfall, competitor, store hardware and transport details.

阶段 3-6: 评估、签约、设计、开业 Stage 3-6: Evaluation, Contract, Design & Launch

流程标准化，数据自动汇总至数据分析/会议看板。
Standardised workflow with data synced to Analytics and the review dashboard.

门店选址调研报告（实地版）Store Location Survey (Field Visit)

👤 调研人 / 提交人 Surveyor / Submitted By

门店类型 Store Type

Mall店 Mall Store 手机商圈店 Digital District Store 街边社区店 Street Community Store

商圈/位置名称 Market / Site Name

月租金 (INR) Monthly Rent

门店面积(㎡)

原门店业态 Previous Business Type

闭店原因（前任） Reason for Previous Closure

是否靠近地铁口 Metro Accessibility

公共交通配套 Public Transport Access

📷 标准照片上传（必传：门头+区位+竞品+店内）Required Photo Upload

最多上传 10 张照片Maximum 10 photos

要求：门头照清晰、区位照显示地铁/公交、竞品照拍摄周边门店Please upload a clear storefront photo, site context showing metro/bus access, and nearby competitor storefront photos.

📊 精细化人流量检测 Detailed Footfall Check

日均有效客流 Average Daily Qualified Footfall

检测周期(天) Observation Days

早高峰5分钟均值 Morning Peak 5-min Avg

午高峰5分钟均值 Midday Peak 5-min Avg

晚高峰5分钟均值 Evening Peak 5-min Avg

🏬 周边竞品专项调研 Nearby Competitor Review

可添加多个竞品，自由选择品牌 Add multiple competitor stores and capture brand, sales and pricing.

适配性打分 (系统自动加权) Store Fit Score (Auto-Weighted)

评估结果 Evaluation Summary

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综合得分 (满分100) Total Score / 100

等待录入数据... Waiting for data input...

一票否决红线检查 Red-Flag Checklist

⬜ 租金占比预估毛利 < 25%⬜ Rent share within 25% of projected gross profit
⬜ 投资回报周期 < 18个月⬜ Payback period below 18 months
⬜ 产权清晰、租期 > 3年⬜ Clear title and lease term above 3 years
⬜ 有效客流达标、交通便利⬜ Required footfall and transport access achieved

补贴政策同步结果 Live Subsidy Match

盈利模型精准测算（FOCO模式）Precise Profit Model (FOCO)

上传店面平面图 Upload Store Layout

1. 成本费用 Cost & Expense

总装修成本(INR) Total Renovation Cost

月租金(INR) Monthly Rent

自动同步“选址评估”中的月租金，保持前后口径一致。Auto-synced from the Monthly Rent field in Site Assessment to keep one consistent rent assumption.

月人员工资 Monthly Staff Salary

月导购提成 Monthly Promoter Commission

月水电杂费 Monthly Utilities & Miscellaneous

月活动运营成本 Monthly Event & Operation Cost

2. 财务分摊与补贴 Financial Allocation & Subsidy

装修分摊周期(月) Renovation Amortisation Period

Vivo India Subsidy Auto-Matched by Store Size

新装 / 重装补贴总额(INR) New / Rebuild Subsidy Total

工厂核销租金比例 Factory Rent Write-off Ratio

工厂核销租金金额(INR/月) Factory Rent Write-off Amount (Monthly)

月均装修分摊 Monthly Decoration Amortization

0

月度补贴计入净利润 Monthly Subsidy Recognised in Net Profit

0

3. 盈利预测 Sales & Profit Forecast

手机单台售价(INR) Phone Unit ASP

手机单台毛利(INR) Phone Unit Margin

预计手机月销量(台) Estimated Phone Sales Volume

配件单件售价(INR) Accessory Unit Price

配件单件毛利(INR) Accessory Unit Margin

预计配件月销量(件) Estimated Accessory Sales Volume

手机月毛利润 Phone Gross Profit / Month

0

配件月毛利润 Accessory Gross Profit / Month

0

月总毛利润 Total Monthly Gross Profit

0

月净利润 Monthly Net Profit

0

模板区用于总部标准对照，当前测算区仍可手动调整，不影响原有计算逻辑。The benchmark block is for HQ reference only. All calculator inputs below remain editable and the original calculation logic is unchanged.

门店数据智能分析 Store Data Analysis

总门店数 Total Stores

0

推荐通过 Recommended

0

平均月租金 Avg Monthly Rent

₹0

平均客流 Avg Foot Traffic

0

月运营成本 Monthly Operating Cost

₹0

每月补贴总金额 Total Monthly Subsidy

₹0

竞品销量TOP榜 Competitor Sales Ranking

门店风险预警 Site Risk Alerts

选址项目会议看板 Site Review Dashboard

HQ Policy Explorer HQ Policy Explorer

总部补贴政策交互看板 Interactive HQ subsidy policy board

已根据你上传的总部截图完整拆解政策内容，不再直接贴图。左侧点击不同档位，右侧会切换展示该档位的面积、装修补贴、月租支持和备注口径。 The uploaded HQ screenshot has been fully reconstructed into structured content. Use the buttons on the left to switch each subsidy tier on the right.

内容来源：根据你上传的 HQ 建店补贴标准截图逐项还原。 Content reconstructed from your uploaded HQ subsidy policy screenshot.

状态 Status	位置 Location	类型/面积 Type/Area	得分 Score	月租金 Rent	补贴档位 Subsidy Band	工厂支持 Factory Support	地铁 Metro	操作 Action
暂无数据 No records yet